Companies use email marketing as a way of communicating with their audiences.
Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website and crafted landing pages.
The types of emails you might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
Content will be driven by setting an editorial calendar and content management strategy.